The NSPCC has launched a new campaign to remind people that the abuse of children is not just a problem of the past, in the wake of the Jimmy Savile scandal.
The charity is using the publicity created by the revelations about Savile’s child abuse to encourage people to report abuse to the NSPCC helpline. A new television advert is urging people to speak out, even if there are only suspicions of abuse occurring.
The Child Exploitation and Online Protection Centre (Ceop) has said there has been a 30% rise in the number of reports of abuse in November 2012, when compared to November 2011. The organisation claims this increase is fuelled by the so-called ‘Savile effect’.
Peter Wyatt, Director of the NSPCC helpline, said:
“By bravely speaking out, Savile’s victims have done a great public service in raising awareness of child sex abuse and its long-lasting, devastating effect on victims. Our advert aims to remind people that child abuse remains a widespread problem and children are still abused today. To end their suffering and bring their abusers to justice we must all act now. Savile’s victims waited decades to be heard and helped. We can’t let this happen again.”
Mr Wyatt added:
“With this advert we want to send out a clear message about how vitally important it is to act on your suspicions and that the NSPCC is here to help you do this.”