The one minute video, called Sorting Out Separation: Parents Working Together, depicts a boy’s journey through childhood and adolescence to adulthood with positive contributions from each parent along the way.
Jerry Karlin, the Chair of Families Need Fathers, said:
“From before his first ride on a bike and passing his exams, through to his first day at work and first home, this video shows the real value of separated parents cooperating and working together to ensure children’s wellbeing and happiness.”
Julia McGinley, Head of Support at Netmums, added:
“Sometimes it’s difficult for mum and dad to be together, but even though they are no longer in a relationship they can still work together to support their child. Dads have a hugely valuable role to play in children’s upbringing, and this Father’s Day we encourage everyone to share this video to say thank you to them.”
Viewers of the video are told:
“Growing up is challenging for any child. It’s even harder if their parents have split up. That’s why it’s important for separated parents to work together to help their children through life’s obstacles. Sorting Out Separation signposts the way to find advice and support, celebrating the role that both parents can play in a child’s upbringing.”
The web app app, launched in November, offers information on the various legal and practical issues surrounding the end of relationships between parents.
The DWP hopes to raise awareness of its new video through an active social media campaign.