An independent adoption agency has been criticised for advertising children in a newspaper.
AdoptionPlus placed full page advertisements in Cambridgeshire newspapers highlighted real children available for adoption, the Telegraph reports.
The ads featured two boys, a four year-old and a three year-old, telling potential adopters:
“You don’t have to have had children; you don’t need to be in a relationship; you don’t need to be heterosexual; you don’t need to be young and you don’t need to be perfect. You just need to really want to make a difference in a child’s life.”
Liberal Democrat MP John Hemming said he doubted whether the advertisements would work. “It is about box ticking rather than finding them a good home.”
But Joanne Alper of Adoptionplus said they needed to draw attention to the plight of children in care.
“Basically the situation is there are four thousand children in the UK who need a family and a lot of authorities are struggling to find them. There is a lot of pressure on them to try and be a bit more creative. This advert is a new thing. It is us trying something different and it is unusual.”
“It is very easy when you just switch on the news and they say ‘blah blah blah’ but this kind of thing makes it seem more real. We just hope this could inspire interest. We try to get rid of myths like that you have to be in a relationship to adopt. I think the fact that there are so many children in the UK that need a home is desperately sad and we want to do everything we can.”